Three ESADE Master in Marketing Management students, Laura Gutiérrez, Elena Vidal and Mireia Sánchez caused a veritable storm at the Spanish final of this year’s L’Oréal Brandstorm and took home first place from an original 200 students and a subsequent 18 finalists from across Spain. The international awaits them in Paris on 20th June against teams from 45 countries.
For eight months, our dedicated students designed strategies, under the guidance of Professor Josep Franch, came up with products, studied the local market and were responsible for the whole process from inception to launch, in what was as close to a real life business project as possible. Their brief: to put themselves in the position of a South-East Asian Marketing Director and launch a new range of haircare products for the L’Oréal Paris brand.
The three international finalists of this competition, will be given the opportunity to discover new markets and their consumers on a trip funded by L’Oréal Paris. L’Oréal, since launching this competition in 1992 has seen some 60,000 students from 280 universities worldwide and through this, and several other similar ventures, has recruited 37 new talents in the last 2 years alone for their Management Training Programme.