Archivo por Autor

eDreams – Native Digital Companies

We are all familiar with native digital companies like eDreams, the Spanish on-line travel specialist.

However, native digital companies work differently than normal companies. There, you are not going to find product managers but product owners. Project Management is basically SCRUM and you cannot meet your clients but you know a lot about them.

Digital experiments is the tool for taking decisions and personalization is the name of the game.

Here you can find the interview ith Manuel Bruscas, Director of Analytics and Insights at eDreams ODIGEO, where we talk about the differences between native and non-native digital companies and how both work!

I am sure that you will find it not only very interesting but enlightening!

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Data as the New Business Case @UrbanNext

Esteve Almirall, the academic director of the Master in Business Analytics Programme, has been interviewed at Smart City Expo World Congress.

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Tim van Kasteren – Data Scientist @ Schibsted

 

Even if Schibsted is one of largest media groups in Europe maybe you don’t know it. However, you are probably familiar with brands like InfoJobs, MilAnuncios.com, Vibbo (Segunda Mano) or coches.net, all of them part of the group.

Moreover, this important media group will be collaborate with our new managament programme,  the Master in Business Analytics.

With Tim we discuss the role of a Data Scientist in a native Digital company, the problems, the opportunities and also the advice that he can provide to aspiring Data Scientists.

Enjoy !!!

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Interview with Gloria Macias-Lizaso, McKinsey’s partner in charge of Data Science & Business Analytics

Gloria Macias-Lizaso, McKinsey’s partner in charge of Data Science in Spain, talked with me about Data Science & Business Analytics, how McKinsey sees the sector in Europe and what could be its evolution in the near future. Read the rest of this entry »

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Food Hackaton – Mannequin Challenge

On December 17 we held a Food Hackaton @ ESADE. This was an event in the framework of the World Open Innovation Conference closing the programme. The Food Hackaton was organized together with our friends in the d-school of Stanford University with the FoodInno innitiative. Read the rest of this entry »

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A conversation with Soh Kim from d-school Stanford University about Design Thinking, Food Hackatons and Data Science

A conversation with Soh Kim from d-school Stanford University about Design Thinking, Food Hackatons and Data Science

Soh Kim is responsible for the FoodInno initiative in the d-school @ Stanford University, as you all know the d-school is the meca of Design Thinking, a collaboration between Stanford & IDEO that resulted in the conceptualization of Design Thinking. Read the rest of this entry »

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Open Innovation – the LAST 10 years – the NEXT 10 years

 

During December 15-17 we had in ESADE Barcelona the World Open Innovation Conference 2016. About 250 scholars, industry, government and researchers gathered to present, network and talk about Open Innovation in what is possibly the largest conference in the world on this area.

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Data & Cities

Last Friday November 25 Barcelona City Hall & Esade held in Barcelona an event around the use and the governance of Data in Cities. Central to this event was the discussion of what cities have to do with data and how to approach the tsunami around Big Data, Data Analytics and Data Science that is shaking and transforming companies and organizations around the world. Only a few cities: New York, Seoul, Amsterdam, Helsinki, now Barcelona … are exploring this uncharted territory with a diversity of approaches.

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