Soh Kim is responsible for the FoodInno initiative in the d-school @ Stanford University, as you all know the d-school is the meca of Design Thinking, a collaboration between Stanford & IDEO that resulted in the conceptualization of Design Thinking.
Soh is one of the main researchers around Open Innovation in the Food industry. She is interested not only in conducting research but also in driving change. Food Hackatons is one of her proposals to link the instruments commonly used in Innovation & Tech to the Food Industries.
This interview was precisely recorded in one of this Hackatons in ESADE where we proposed to reinvent TAPAS.
Our collaboration with the d-school goes however well beyond Food Hackatons. In our new program on Data Science, the Master in Business Analytics, our students will have a 2 week study trip to the Stanford’s d-school to work on how to use Design Thinking in Data Science.
Many of the Data Analytics projects don’t fully reach their objectives or end up in products that don’t fit the needs of users. With the use of Design Thinking we want to change that, increasing their success rate.