Archivo del May, 2013

Internship Innovation Programme (I2P)

Internship Innovation Project (I2P)

Students from ESADE and Aalto University have demonstrated their passion for innovation in offering business solutions to 10 Spanish-based enterprises during this incredible project involving the companies’ real-life challenges.  Both schools have a heavy focus on entrepreneurship and innovation and were the perfect partnership for this kind of hands-on venture.  Jordi Vinaixa, Director of the Master in Innovation & Entrepreneurship at ESADE and Lotta Hassi, a lecturer at both institutions and the project coordinator are thrilled with the results and hope to continue with this initiative in years to come.

The companies that got involved this year:

- Veritas – Televisión de Catalunya (TV3) – Repsol – Santa & Cole – Abbvie – HP – Parc Taulí – KIC -Comsa Emte – Grupo Planeta

The final presentation of this project took place at ESADE’s E-Garage, a space dedicated to entrepreneurship, and saw all the teams from both Helsinki and Barcelona united to offer their final conclusions and proposals both to the other teams and to the CEOs of the different companies.

By participating in these projects, participants got a closer view of real-life business situations and their inherent difficulties, and received constant feedback from the client.

Take a look at this video and the pictures from the presentation day: Congratulations to all participants from ESADE and a big thank you to our colleagues from Aalto University in Finland.

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3 ESADE MScs take first place at the L’Oréal Brandstorm 2013

Three ESADE Master in Marketing Management students, Laura Gutiérrez, Elena Vidal and Mireia Sánchez caused a veritable storm at the Spanish final of this year’s L’Oréal Brandstorm and took home first place from an original 200 students and a subsequent 18 finalists from across Spain.  The international awaits them in Paris on 20th June against teams from 45 countries.

For eight months, our dedicated students designed strategies, under the guidance of Professor Josep Franch, came up with products, studied the local market and were responsible for the whole process from inception to launch, in what was as close to a real life  business project as possible. Their brief: to put themselves in the position of a South-East Asian Marketing Director and launch a new range of haircare products for the L’Oréal Paris brand.

The three international finalists of this competition, will be given the opportunity to discover new markets and their consumers on a trip funded by L’Oréal Paris. L’Oréal, since  launching this competition in 1992 has seen some 60,000 students  from 280 universities worldwide and through this, and several other similar ventures, has recruited 37 new talents in the last 2 years alone for their Management Training Programme.

Congratulations girls!

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